Say Hola Wealth

Client Success Story: How to Overcome Financial Fear & Build Wealth as a Latina Entrepreneur With Jen Lira

Are money fears holding you back from building the life and business you desire? In this episode of Say Hola Wealth, we sit down with Jen, a Latina entrepreneur who overcame deep-rooted financial fears to build a thriving business. Jen shares her journey from a scarcity mindset to financial empowerment, how she navigated the challenges of entrepreneurship and the power of investing in herself.
Listen in as we discuss:
Breaking generational money fears & limiting beliefs
The mindset shift needed for financial growth
 How Jen built multiple income streams through entrepreneurship
The importance of community & mentorship for Latina business owners
🎧 Tune in now and learn how to take control of your financial future!
Ready to accelerate your financial journey? Apply for private coaching with Luzy and learn how to build wealth through entrepreneurship & investing.
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
 
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.

How To Get Approved For A Home Loan With Viri Guillen

Are you ready to buy your first home but feeling overwhelmed by the process? In this episode, Viri, a real estate broker specializing in first-time homebuyers, walks us through the mortgage approval process. Learn what lenders look for, how to avoid common mistakes, and what you can do today to make homeownership a reality.
 
About our guest:
Viri is a licensed real estate broker in Washington who specializes in first-time homebuyer education. She has a deep passion for helping families achieve the dream of homeownership by providing them with the knowledge and guidance they need to navigate the mortgage approval process. Viri is committed to making real estate more accessible for the Latino community, offering education, bilingual resources, and trusted referrals to help clients make informed decisions.
Connect with Viri on Instagram.
 
Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
To join the CASH LIBRE newsletter or apply for coaching, click here! 

How to Stop Hiding Online and Show Up with Confidence With Christina Olivarez

In this empowering episode of the Say Hola Wealth Podcast, Luzy King dives deep into the mindset struggles around visibility with special guest Cristina Olivares, a four-time award-winning visibility and business coach, TEDx speaker, and host of the Hustle and Socialize Conference.
 
If you’ve been hiding online, afraid to show up authentically, or struggling with imposter syndrome, this episode is for you. Cristina shares her powerful journey from feeling unseen to becoming a confident leader, offering actionable strategies to help you break through the fear of being visible.
Discover how to reframe your mindset, embrace your unique story, and show up boldly in your business to attract the opportunities and clients you deserve.
🎯 Ready to be seen, heard, and paid?
Apply to join the Say Hola Wealth Academy before doors close FEB 7th at midnight and start building wealth with confidence!
About Luzy King:
Luzy King is a 2X award-winning Latina Wealth Coach, certified trauma-informed Financial & Business Coach, and first-gen investor. Passionate about teaching women of color the wealth strategies she wishes she learned in school, Luzy is on a mission to destigmatize money conversations and empower women to build legacies through investing and entrepreneurship.
 
 

How To Take Action When You Are Not 100% Ready

Welcome back to another episode of the Say Hola Wealth Podcast!
Are you struggling with taking action because you don’t feel 100% ready? You are not alone. Many people, especially women of color, hesitate to take financial risks, invest in themselves, or start a new venture because they believe they need more knowledge, money, or time.
In this episode, Luzy King breaks down why waiting until you are 100% ready is a mindset trap that keeps you stuck. She shares her own journey of investing in herself before she felt fully prepared and how that decision transformed her life.
If you’ve been holding back on an important decision, this episode will show you how to take action when you’re not 100% ready and why imperfect action is better than no action at all.
Apply to be part of The Say Hola Wealth Academy Today! 

These Strategies Will Help You Job Hop Your Way To Six Figures With Carla Santamaria

Are you feeling stuck in a low-paying job? Career coach and tech professional Carla Santamaria joins us to discuss how job-hopping can be your fastest route to six-figure earnings. In this episode, Carla shares her personal journey from making less than $20K per year to being on track to earning $200K annually. Learn the mindset shifts, salary negotiation tactics, and career strategies that will help you level up.
✅ Why Latinas are often underpaid in the nonprofit sector✅ How to transition from nonprofit to corporate and double your salary✅ The 5-step job-hopping strategy to reach six figures✅ Salary negotiation tips to maximize your next offer
👉 Love this episode? Leave us a review on Apple Podcasts!
 
About our guest:
Carla Santamaria is a formerly undocumented Honduran immigrant who more than doubled her salary in 10 months by job hopping from higher ed to healthcare to tech. In addition to her full-time tech job, Carla is a career coach who has helped her clients collectively increase their salaries by more than half a million dollars. Carla is the host of The First Gen Coach Podcast, a career and lifestyle podcast for First Gens.
Connect with Carla on Instagram.
For full episode shownotes, click here.
 
About Luzy
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
To join the CASH LIBRE newsletter or apply for coaching, click here! 
 

How To Co-Author A Book With Dra. Yvette Martínez-Vu.

In this milestone episode of the Say Hola Wealth Podcast, we explore the art and strategy of coauthoring a book. Discover the secrets behind successful collaborations, from brainstorming to publishing, as our guest share their inspiring journey and practical tips. Whether you’re an aspiring author, a creative professional, or simply curious about the publishing world, this episode is packed with actionable advice and personal anecdotes to motivate you. Don't miss out on this transformative conversation about turning ideas into reality!
 
About our guest: Dra. Yvette Martínez-Vu (she/her) is a first-generation, disabled, and neurodivergent Chicana grad school and productivity-certified coach, consultant, author, and LinkedIn Learning instructor. She is the producer and host of the award-winning Grad School Femtoring Podcast and founder of Grad School Femtoring, LLC, where she supports first-generation BIPOCs in reaching their personal and professional goals sustainably. 
Connect with Dr.  Yvette on Instagram.
About your host Luzy King:
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
 
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
To join the CASH LIBRE newsletter or apply for coaching, click here! 

Do This To Save Thousands of Dollars

In this empowering episode, learn actionable strategies to save thousands of dollars, not just in 2025 but for years to come. Host Luzy King shares her wealth-building wisdom, covering financial audits, health prioritization, and the power of planning. This is your ultimate guide to cultivating a wealth mindset, living intentionally, and crushing financial goals. Listen now to transform your relationship with money!
 
Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
To join the CASH LIBRE newsletter or apply for coaching, click here! 

Your Best Year Yet: Mastering, Money, Time and Self-Focus in 2025

Make 2025 your best year yet with actionable tips on mastering money, improving your mindset, optimizing time management, and developing laser-sharp self-focus. Tune in for strategies to align your financial goals with your personal growth journey.
Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
To Join The CASH LIBRE Newsletter, Click Here! 
 

Why Small Businesses Struggle with Tech (And How to Fix It) With Natalie Marino

Struggling to navigate technology in your small business? Are you wondering why tech feels overwhelming or how to choose the right tools without breaking the bank? In this episode, we answer essential questions like: What are the biggest tech challenges small business owners face? And How can AI and automation help save time and grow your business? Natalie Marino, founder of The Latina Techie, shares actionable strategies to simplify tech and make it work for you.
Whether you're curious about building a custom app, leveraging AI to streamline operations, or deciding if you really need a website, this episode has you covered. Learn how to audit your current tools, avoid costly mistakes, and confidently invest in technology to grow your business. If tech has ever felt intimidating, this conversation will give you clarity, confidence, and a plan to move forward!
About our host, Luzy King
Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
To Join The CASH LIBRE Newsletter, Click Here! 
 
 

Ask Luzy: How To Charge For Your Offer

 
About our host, Luzy King
Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
To Join The CASH LIBRE Newsletter, Click Here!