Say Hola Wealth

Mami to Mogul: How Viri Created A Multiple Six Figure Consulting Business

In this episode of the Say Hola Well podcast, hosts Luzy King and Viridiana Ponce discuss the journey of Latina entrepreneurs, focusing on the importance of financial literacy, access to capital, and the balance between motherhood and business. They share personal stories, insights on pricing strategies, and the mindset shifts necessary for success in entrepreneurship. The conversation emphasizes collaboration among women and the need for community support in achieving financial goals.
Episode Highlights:
00:00 Introduction and Connection Between Hosts
01:58 Viridiana's Journey: From Mexico to Entrepreneurship 10:06 The Importance of Financial Literacy in Business
12:09 Accessing Capital: Resources for Small Businesses
16:34 Balancing Motherhood and Business
20:12 Mindset Shifts in Entrepreneurship
22:22 Pricing Strategies and Overcoming Sticker Shock
25:14 Adapting to Market Changes and Learning from Failure
27:37 Financial Success and Future Goals
 
About our guest Viri:
Viridiana Ponce is a Latina Business Consultant and founder of VP Consulting, where she helps food entrepreneurs build profitable, sustainable businesses. With over a decade of experience, she specializes in financial education, pricing strategy, and business planning—empowering Latina business owners to grow with confidence. Her mission is simple: turn passion into profit and build generational wealth through strategy, not hustle.
Connect with Viri on Instagram
 
Apply to be part of Jefas & Wealth Mastermind. 
 

Mami to Mogul: From Big Tech To Speaker With Laura Espriu

In this inspiring episode, Luzy King and Laura Espriu discuss the journey of Latina mothers becoming CEOs, the importance of defining success on one's own terms, and the challenges of balancing motherhood with career aspirations. Laura shares her personal experiences transitioning from a corporate environment to entrepreneurship, emphasizing the significance of self-awareness, relationship-building, and time management. The conversation highlights the need for supportive partnerships and encourages women to pursue their entrepreneurial dreams while redefining wealth beyond monetary value.
 
Episode Highlights:
 
00:00 Introduction to the Journey of a Latina Mom CEO
02:01 Defining Success on Your Own Terms
06:06 The Reality of Balancing Motherhood and Career
09:50 Transitioning from Corporate to Entrepreneurial Identity
13:53 Building Relationships and Finding Opportunities
16:00 Time Management Strategies for Busy Moms
19:52 The Importance of Supportive Partnerships
24:09 Encouragement for Aspiring Women Entrepreneurs
25:53 Defining Wealth Beyond Money
28:08 Collaboration and Community Building
 
About Laura:Mexicana by birth and a working mom by choice, Laura is a bilingual ICF-Certified Executive Coach and Learning & Development leader on a mission to change the narrative for underrepresented groups. Driven by purpose and a foundation in psychology, Laura inspires individuals to unlock their potential by embracing their strengths and cultural roots. Through her personalized coaching and multicultural approach, Laura supports clients through pivotal transitions—whether navigating career shifts, embracing cultural nuances, or balancing work and family life. Personally, she enjoys exploring the world through travel, cooking, and hosting with her husband Federico and daughter Mia.
 
Connect with Laura on Instagram.
 
APPLY TO JEFAS & WEALTH MASTERMIND TODAY!
https://sayholawealth.com/jefas-wealth/

Mami To Mogul: How Natalia Launched Her Brand and Web Design Business With Natalia Gaitan

In this conversation, Luzy King interviews Natalia Gaitan, founder of Hola Luz Creative Studio, about her journey from a corporate career in fashion design to becoming a successful entrepreneur. Natalia shares her experiences of redefining success, the importance of self-healing, and how motherhood has influenced her business. She emphasizes the significance of community support among women, the evolution of her business offerings, and the value of investing in high-quality services. The discussion also touches on the challenges of visibility and the definition of wealth as freedom.
🎙️ Episode Highlights: 
00:00 — Introduction to Natalia Gaitan and Her Journey02:50 — Transition from Corporate to Entrepreneurship05:59 — Redefining Success and Wealth09:03 — The Importance of Self-Healing11:48 — Navigating Motherhood and Business14:58 — Building a Community and Supporting Women18:10 — The Evolution of Business Offerings21:09 — Overcoming Fear and Embracing Visibility23:57 — Investing in Services and Financial Growth26:54 — Future Plans and Courses30:02 — Defining Wealth and Closing Thoughts
 
 
About Natalia:Natalia, founder and lead designer of Hola Luz Creative Studio (formerly Power Up Brand + Design), boldly advocates for purpose-driven branding. She is a Colombian immigrant and a Latina entrepreneur with over 10 years of experience designing for Fortune 500 companies, she transforms storytelling, cultural connection, and design into powerful brand identities for impact-driven founders and organizations. From building her business in a second language to stepping into leadership as a speaker and mentor, Natalia is committed to breaking barriers and empowering underrepresented communities. Through Hola Luz Creative Studio, she helps female and minority-owned businesses amplify their voices, elevate visibility, and create lasting legacies with strategic branding and web design that inspire connection and change.
Connect with Natalia on her website.
 
Ready to take aligned action and elevate your wealth journey?Apply now to join the Jefas & Wealth Mastermind—we go live June 14th!
 
 

How To Use SEO To Grow Your Business With Sonia Urquilla

In this episode of the Say Hola Wealth podcast, Luzy King interviews Sonia Urquilla, an SEO expert who shares her journey from a corporate job to becoming an entrepreneur. Sonia discusses the importance of SEO for online businesses, her experiences with career coaching, and the challenges of navigating visibility as a woman of color in business. The conversation also touches on financial management and the definition of wealth, emphasizing the importance of health and supporting family.
 
What you'll learn:
00:00- Introduction to SEO and Entrepreneurship05:12- Sonia's Journey to SEO10:04- Understanding SEO Basics14:59 - Navigating AI and SEO20:02- Mindset and Visibility in Business24:54 Financial Management as an Entrepreneur25:13- Defining Wealth and Future Goals
Connect with Sonia
About Luzy:Luzy King is an award-winning Latina Wealth Strategist. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. That same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing. Determined to change her financial future, she committed to learning independently and became the first in her family to start investing. Today, Luzy is passionate about teaching women of color the strategies she wishes someone had taught her in school. She is a certified trauma-informed Financial & Business Strategist, contributing author, and Community Leader. Luzy is on a mission to destigmatize the desire for more—more money, more opportunities, and more freedom. She is dedicated to equipping women of color with the tools to build a lasting legacy through stock market investing and entrepreneurship.
Connect with us on our website: www.sayholawealth.com
Connect with us on Instagram: https://www.instagram.com/sayholawealth/
Become a member inside the Academy: www.sayholawealth.com/academy

How To Manage Finances With ADHD With Deborah Johnson Miranda

In this episode, Luzy King interviews Deborah Johnson Miranda, a financial counselor who shares her journey from financial struggles to empowerment. Deborah discusses her childhood experiences with money, the challenges she faced during her marriage and subsequent divorce, and her decision to help others navigate their financial journeys. She also opens up about her recent ADHD diagnosis and how it has influenced her approach to budgeting and financial management. The conversation highlights the importance of resilience, the use of bankruptcy as a tool, and the need for personalized financial strategies.
Episode Highlights:
00:00 Introduction and Background
03:17 Overcoming Financial Challenges
08:09 The Impact of ADHD on Finances 13:51 Finding a Personal Budgeting Method.
17:50 Media Recognition and Advocacy
Connect with us on our website: www.sayholawealth.com
Connect with us on Instagram: https://www.instagram.com/sayholawealth/
Become a member inside the Academy: www.sayholawealth.com/academy
 

I Want To Become A TEDx Speaker- How Do I Do That? With Victoria Carrington

In this engaging conversation, Luzy King and Victoria Carrington Chavez explore the journey of becoming a TEDx speaker, the importance of financial autonomy, and the power of storytelling. Victoria shares her unique background growing up in a multiracial home and how it shaped her relationship with money and identity. They discuss the challenges of rejection, the significance of authenticity, and the impact of community support in achieving success. Victoria emphasizes the importance of embracing one's cultural identity and the reality of speaking engagements, including the financial aspects. The conversation concludes with a heartfelt definition of wealth as the ability to breathe and live comfortably.
 
What you'll learn:
00:00 Introduction and Background
01:13 Navigating Money and Wealth
03:55 The Journey to Becoming a TEDx Speaker
06:52 Overcoming Rejection and Finding Your Voice
09:47 The Impact of TEDx on Opportunities
12:55 Community and Cultural Identity
15:37 The Reality of Speaking Engagements
18:24 Empowering Others Through Storytelling
21:19 Defining Wealth and Closing Thoughts
Connect with us on our website: www.sayholawealth.com
Connect with us on Instagram: https://www.instagram.com/sayholawealth/
Become a member inside the Academy: www.sayholawealth.com/academy
 
 

How Wealthy Latinas Spend Their Money!

In this transformative episode, Luzy King unpacks the real truth about Latina wealth. Learn the spending patterns, mindset shifts, and money strategies that wealthy Latinas use to build financial freedom and generational wealth. It's not about restriction—it's about soul-aligned spending.
Listen now and get ready to redefine your relationship with money.
APPLY TO BE PART OF THE ACADEMY! 
 
 

Still Underpaid? Here's The Salary Talk You Need to Hear Before Q2!

In this episode, Luzy King discusses the importance of adopting a 'dinero mindset' and the necessity for individuals, particularly Latinas, to advocate for themselves in salary negotiations. She emphasizes the significance of quarter two as a prime time for salary discussions and addresses the cultural barriers that often prevent women of color from negotiating effectively.
The conversation also highlights the long-term financial implications of underpaying and introduces the Say Hola Wealth Academy as a financial education and empowerment resource.
Chapters
00:00 Preparing for Salary Negotiation00:42 Cultural Barriers to Self-Advocacy03:49 Strategies for Effective Salary Negotiation08:21 Empowerment through the Say Hola Wealth Academy10:36 Empowering Self-Advocacy for Fair Compensation13:20 Understanding the Importance of Quarter Two16:06 Strategies for Negotiating Salary and Building Wealth19:21 Joining the Say Hola Wealth Academy for Growth
 
Apply to be part of the Academy today! [Doors close on April 12th at midnight]
 
 
 
 
 

The Secrets to Hiring Successfully With Georgette Cartagena

In this engaging conversation, Luzy King and Georgette Cartagena explore the essential aspects of hiring for small businesses, including understanding the hiring process, creating effective job descriptions, and the significance of onboarding practices. Georgette shares her journey into HR consulting and emphasizes the need for small business owners to be intentional in their hiring and management practices. They discuss the differences between contractors and employees, the importance of fair compensation, and how leveraging AI can enhance business operations. The episode concludes with Georgette's definition of wealth and how it relates to community impact.
Connect with Georgette
Episode Highlights:
00:00 Introduction to Hiring for Small Businesses03:13 Georgette's Journey into HR Consulting06:07 Understanding the Hiring Process08:49 The Importance of Job Descriptions11:56 Self-Inventory Before Hiring15:02 Onboarding Best Practices18:07 Contractors vs. Employees20:55 Compensation and Wage Gaps24:11 Investing in HR Strategy27:03 Leveraging AI in Small Business30:03 Defining Wealth and Community Impact33:08 How to Connect with Georgette
 
Apply to be part of The Say Hola Wealth Academy.
 
 

How to Use AI as a Coach or Consultant to Hit Your Revenue Goals With Dulce Toscano

Is AI the secret weapon for coaches and consultants? In this powerful episode of the Say Hola Wealth Podcast, Luzy interviews AI coach Dulce Toscano about how AI is transforming the way online entrepreneurs grow and scale their businesses. Discover how AI can help you save time, grow revenue, and show up authentically—without burning out. Dulce shares actionable tips for training ChatGPT to match your voice, building AI tools for client engagement, and embracing tech without fear.
What You’ll Learn in This Episode:
How to train ChatGPT to sound just like you (yes, even your slang and vibe!)
The smartest way to use AI for content, lead gen, and client engagement
Why AI won’t replace your voice—but can amplify it
How AI saves you hours so you can focus on coaching, resting, or family time
How to overcome fear and start using AI as a tool to grow your revenue
Why AI is a game-changer for first-gen and BIPOC entrepreneurs building wealth
 
About Dulce:
Dulce is an AI consultant, educator, and founder of The School of AI, where she helps entrepreneurs integrate AI into their businesses to scale smarter, save time, and increase profitability—without losing their brand voice. 
Connect with Dulce on Instagram.
About Luzy:
Luzy King is a 3X award-winning Latina Wealth Coach and founder of Say Hola Wealth. She’s a first-gen investor, certified trauma-informed Financial & Business Coach, and passionate advocate for teaching women of color how to build wealth through stock market investing and entrepreneurship.
 
💡 Join the Waitlist:
Be the first to access the Say Hola Wealth Academy—doors open April 7th!Learn how to build wealth as a woman of color using proven systems for investing, income growth, and financial confidence.👉 Join here