Why Small Businesses Struggle with Tech (And How to Fix It) With Natalie Marino

Struggling to navigate technology in your small business? Are you wondering why tech feels overwhelming or how to choose the right tools without breaking the bank? In this episode, we answer essential questions like: What are the biggest tech challenges small business owners face? And How can AI and automation help save time and grow your business? Natalie Marino, founder of The Latina Techie, shares actionable strategies to simplify tech and make it work for you.

Whether you're curious about building a custom app, leveraging AI to streamline operations, or deciding if you really need a website, this episode has you covered. Learn how to audit your current tools, avoid costly mistakes, and confidently invest in technology to grow your business. If tech has ever felt intimidating, this conversation will give you clarity, confidence, and a plan to move forward!

About our host, Luzy King

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

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