Say Hola Wealth
Welcome to the Say Hola Wealth Podcast, the ultimate personal finance podcast for Latinas ready to achieve financial freedom and become #CashLibre! Each week, hosted by Luzy King, an award-winning, certified trauma-informed Financial & Business Coach (MBA, CPFI), brings empowering conversations on money mindset, investing, entrepreneurship, and practical systems. Designed for busy professionals, this podcast helps you reclaim your time, purpose, and financial power.
Episodes

24 hours ago
24 hours ago
In this episode, Luzy King interviews Deborah Johnson Miranda, a financial counselor who shares her journey from financial struggles to empowerment. Deborah discusses her childhood experiences with money, the challenges she faced during her marriage and subsequent divorce, and her decision to help others navigate their financial journeys. She also opens up about her recent ADHD diagnosis and how it has influenced her approach to budgeting and financial management. The conversation highlights the importance of resilience, the use of bankruptcy as a tool, and the need for personalized financial strategies.
Episode Highlights:
00:00 Introduction and Background
03:17 Overcoming Financial Challenges
08:09 The Impact of ADHD on Finances 13:51 Finding a Personal Budgeting Method.
17:50 Media Recognition and Advocacy
Connect with us on our website: www.sayholawealth.com
Connect with us on Instagram: https://www.instagram.com/sayholawealth/
Become a member inside the Academy: www.sayholawealth.com/academy

Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
In this engaging conversation, Luzy King and Victoria Carrington Chavez explore the journey of becoming a TEDx speaker, the importance of financial autonomy, and the power of storytelling. Victoria shares her unique background growing up in a multiracial home and how it shaped her relationship with money and identity. They discuss the challenges of rejection, the significance of authenticity, and the impact of community support in achieving success. Victoria emphasizes the importance of embracing one's cultural identity and the reality of speaking engagements, including the financial aspects. The conversation concludes with a heartfelt definition of wealth as the ability to breathe and live comfortably.
What you'll learn:
00:00 Introduction and Background
01:13 Navigating Money and Wealth
03:55 The Journey to Becoming a TEDx Speaker
06:52 Overcoming Rejection and Finding Your Voice
09:47 The Impact of TEDx on Opportunities
12:55 Community and Cultural Identity
15:37 The Reality of Speaking Engagements
18:24 Empowering Others Through Storytelling
21:19 Defining Wealth and Closing Thoughts
Connect with us on our website: www.sayholawealth.com
Connect with us on Instagram: https://www.instagram.com/sayholawealth/
Become a member inside the Academy: www.sayholawealth.com/academy

Thursday Apr 10, 2025
Thursday Apr 10, 2025
In this transformative episode, Luzy King unpacks the real truth about Latina wealth. Learn the spending patterns, mindset shifts, and money strategies that wealthy Latinas use to build financial freedom and generational wealth. It's not about restriction—it's about soul-aligned spending.
Listen now and get ready to redefine your relationship with money.
APPLY TO BE PART OF THE ACADEMY!

Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
In this episode, Luzy King discusses the importance of adopting a 'dinero mindset' and the necessity for individuals, particularly Latinas, to advocate for themselves in salary negotiations. She emphasizes the significance of quarter two as a prime time for salary discussions and addresses the cultural barriers that often prevent women of color from negotiating effectively.
The conversation also highlights the long-term financial implications of underpaying and introduces the Say Hola Wealth Academy as a financial education and empowerment resource.
Chapters
00:00 Preparing for Salary Negotiation00:42 Cultural Barriers to Self-Advocacy03:49 Strategies for Effective Salary Negotiation08:21 Empowerment through the Say Hola Wealth Academy10:36 Empowering Self-Advocacy for Fair Compensation13:20 Understanding the Importance of Quarter Two16:06 Strategies for Negotiating Salary and Building Wealth19:21 Joining the Say Hola Wealth Academy for Growth
Apply to be part of the Academy today! [Doors close on April 12th at midnight]

Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
In this engaging conversation, Luzy King and Georgette Cartagena explore the essential aspects of hiring for small businesses, including understanding the hiring process, creating effective job descriptions, and the significance of onboarding practices. Georgette shares her journey into HR consulting and emphasizes the need for small business owners to be intentional in their hiring and management practices. They discuss the differences between contractors and employees, the importance of fair compensation, and how leveraging AI can enhance business operations. The episode concludes with Georgette's definition of wealth and how it relates to community impact.
Connect with Georgette
Episode Highlights:
00:00 Introduction to Hiring for Small Businesses03:13 Georgette's Journey into HR Consulting06:07 Understanding the Hiring Process08:49 The Importance of Job Descriptions11:56 Self-Inventory Before Hiring15:02 Onboarding Best Practices18:07 Contractors vs. Employees20:55 Compensation and Wage Gaps24:11 Investing in HR Strategy27:03 Leveraging AI in Small Business30:03 Defining Wealth and Community Impact33:08 How to Connect with Georgette
Apply to be part of The Say Hola Wealth Academy.

Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Is AI the secret weapon for coaches and consultants? In this powerful episode of the Say Hola Wealth Podcast, Luzy interviews AI coach Dulce Toscano about how AI is transforming the way online entrepreneurs grow and scale their businesses. Discover how AI can help you save time, grow revenue, and show up authentically—without burning out. Dulce shares actionable tips for training ChatGPT to match your voice, building AI tools for client engagement, and embracing tech without fear.
What You’ll Learn in This Episode:
How to train ChatGPT to sound just like you (yes, even your slang and vibe!)
The smartest way to use AI for content, lead gen, and client engagement
Why AI won’t replace your voice—but can amplify it
How AI saves you hours so you can focus on coaching, resting, or family time
How to overcome fear and start using AI as a tool to grow your revenue
Why AI is a game-changer for first-gen and BIPOC entrepreneurs building wealth
About Dulce:
Dulce is an AI consultant, educator, and founder of The School of AI, where she helps entrepreneurs integrate AI into their businesses to scale smarter, save time, and increase profitability—without losing their brand voice.
Connect with Dulce on Instagram.
About Luzy:
Luzy King is a 3X award-winning Latina Wealth Coach and founder of Say Hola Wealth. She’s a first-gen investor, certified trauma-informed Financial & Business Coach, and passionate advocate for teaching women of color how to build wealth through stock market investing and entrepreneurship.
💡 Join the Waitlist:
Be the first to access the Say Hola Wealth Academy—doors open April 7th!Learn how to build wealth as a woman of color using proven systems for investing, income growth, and financial confidence.👉 Join here

Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Are you a freelancer, creative, or entrepreneur struggling to budget with inconsistent income? In this episode of Say Hola Wealth, host Luzy King sits down with Brooke Benson, an anti-budget money coach and founder of Not Starving Artists, to break down how to create financial stability without tracking every penny. Brooke shares her Money Flow Method, a system designed to help creatives, freelancers, and business owners manage fluctuating income while still investing, saving, and enjoying life.
In This Episode, You’ll Learn:
How to create financial stability with fluctuating incomeWhy traditional budgeting doesn’t work for creatives & what to do insteadThe Money Flow Method to manage money in just one hour a monthHow to save your first $10K+ without micromanaging every expenseThe mindset shifts needed to advocate for higher pay & financial securityWhy investing isn’t just for people with steady paychecks—and how to start now!
🎧 Listen now and start making your money work for you—no budget required!
💡 Join the Waitlist: Be the first to access the Say Hola Wealth Academy and learn how to build wealth as a woman of color! Join here

Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Are you overpaying in taxes? In this episode, tax expert Sonia Castelan shares actionable strategies to legally reduce your tax burden. Whether you're an entrepreneur or professional, learn how to maximize deductions, separate personal and business finances, and use tax-saving strategies to build wealth.
Episode Highlights:
The biggest tax mistakes entrepreneurs make and how to avoid them.
Why separating personal and business finances is critical for tax savings.
How to leverage tax deductions to keep more of your hard-earned money.
The importance of making quarterly estimated tax payments to avoid penalties.
How investing in a retirement plan can lower your taxable income.
Why working with a tax professional can save you thousands.
About our guest:
Sonia Castelan is the founder of Castelan Tax Services, dedicated to helping individuals and business owners take control of their finances. Born in Brooklyn, NY, with roots in Puebla, Mexico, she understands the financial challenges many in the BIPOC community face. After experiencing her own financial struggles due to a lack of money conversations growing up, Sonia took it upon herself to master personal finance and break generational cycles. In 2020, she merged her corporate data analysis expertise with her passion for financial education, launching Castelan Tax Services to provide expert tax guidance and wealth-building strategies.
Her mission is simple: to demystify money, empower her community, and help others build lasting financial confidence.
Connect with Luzy
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.

Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Are you ready to earn what you deserve? In this episode, career and leadership coach Dani Tan shares her journey from financial struggles to career success, including how she paid off $25K in student loans, built an 800+ credit score, and negotiated her way to a $250K salary with 11 promotions in 11 years across five career pivots.
Dani breaks down the mindset shifts, salary negotiation strategies, and career moves that helped her secure financial stability and ultimately transition into full-time entrepreneurship. Whether you're looking to negotiate a raise, pivot industries, or take control of your finances, this episode is packed with actionable advice to help you double your salary and build a career that aligns with your goals.
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.

Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Thinking about investing in real estate but don’t know where to start? In this episode of the Say Hola Wealth Podcast, we sit down with Violeta, real estate investor and host of the Money Chisme Podcast, to break down exactly how she went from financial struggles to owning multiple investment properties—without ever visiting them in person!
Violeta shares how she overcame cultural money beliefs, embraced debt as a wealth-building tool, and created a system to manage properties remotely while generating passive income.
Whether you're just getting started or looking to expand your real estate portfolio, this episode is packed with real strategies and mindset shifts to help you build generational wealth.
Inside This Episode, You'll Learn:
Why debt is NOT the enemy (and how to leverage it for real estate investing)
How to buy properties in different states without being there
How to calculate cash flow and maximize rental income
The most prominent myths keeping Latinas from investing in real estate
How real estate helped Violeta fund her surrogacy journey
The step-by-step framework to start investing in real estate today
If you’re ready to build wealth through real estate and stop trading time for money, this episode is for you!
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.