Say Hola Wealth

The Secrets to Hiring Successfully With Georgette Cartagena

In this engaging conversation, Luzy King and Georgette Cartagena explore the essential aspects of hiring for small businesses, including understanding the hiring process, creating effective job descriptions, and the significance of onboarding practices. Georgette shares her journey into HR consulting and emphasizes the need for small business owners to be intentional in their hiring and management practices. They discuss the differences between contractors and employees, the importance of fair compensation, and how leveraging AI can enhance business operations. The episode concludes with Georgette's definition of wealth and how it relates to community impact.
Connect with Georgette
Episode Highlights:
00:00 Introduction to Hiring for Small Businesses03:13 Georgette's Journey into HR Consulting06:07 Understanding the Hiring Process08:49 The Importance of Job Descriptions11:56 Self-Inventory Before Hiring15:02 Onboarding Best Practices18:07 Contractors vs. Employees20:55 Compensation and Wage Gaps24:11 Investing in HR Strategy27:03 Leveraging AI in Small Business30:03 Defining Wealth and Community Impact33:08 How to Connect with Georgette
 
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How to Use AI as a Coach or Consultant to Hit Your Revenue Goals With Dulce Toscano

Is AI the secret weapon for coaches and consultants? In this powerful episode of the Say Hola Wealth Podcast, Luzy interviews AI coach Dulce Toscano about how AI is transforming the way online entrepreneurs grow and scale their businesses. Discover how AI can help you save time, grow revenue, and show up authentically—without burning out. Dulce shares actionable tips for training ChatGPT to match your voice, building AI tools for client engagement, and embracing tech without fear.
What You’ll Learn in This Episode:
How to train ChatGPT to sound just like you (yes, even your slang and vibe!)
The smartest way to use AI for content, lead gen, and client engagement
Why AI won’t replace your voice—but can amplify it
How AI saves you hours so you can focus on coaching, resting, or family time
How to overcome fear and start using AI as a tool to grow your revenue
Why AI is a game-changer for first-gen and BIPOC entrepreneurs building wealth
 
About Dulce:
Dulce is an AI consultant, educator, and founder of The School of AI, where she helps entrepreneurs integrate AI into their businesses to scale smarter, save time, and increase profitability—without losing their brand voice. 
Connect with Dulce on Instagram.
About Luzy:
Luzy King is a 3X award-winning Latina Wealth Coach and founder of Say Hola Wealth. She’s a first-gen investor, certified trauma-informed Financial & Business Coach, and passionate advocate for teaching women of color how to build wealth through stock market investing and entrepreneurship.
 
💡 Join the Waitlist:
Be the first to access the Say Hola Wealth Academy—doors open April 7th!Learn how to build wealth as a woman of color using proven systems for investing, income growth, and financial confidence.👉 Join here
 

How To Budget With Inconsistent Income With Brooke Benson

Are you a freelancer, creative, or entrepreneur struggling to budget with inconsistent income? In this episode of Say Hola Wealth, host Luzy King sits down with Brooke Benson, an anti-budget money coach and founder of Not Starving Artists, to break down how to create financial stability without tracking every penny. Brooke shares her Money Flow Method, a system designed to help creatives, freelancers, and business owners manage fluctuating income while still investing, saving, and enjoying life.
In This Episode, You’ll Learn:
How to create financial stability with fluctuating incomeWhy traditional budgeting doesn’t work for creatives & what to do insteadThe Money Flow Method to manage money in just one hour a monthHow to save your first $10K+ without micromanaging every expenseThe mindset shifts needed to advocate for higher pay & financial securityWhy investing isn’t just for people with steady paychecks—and how to start now!
 
 
🎧 Listen now and start making your money work for you—no budget required!
💡 Join the Waitlist: Be the first to access the Say Hola Wealth Academy and learn how to build wealth as a woman of color! Join here

How To Pay Less Taxes (Legally)! With Sonia Castelan

Are you overpaying in taxes? In this episode, tax expert Sonia Castelan shares actionable strategies to legally reduce your tax burden. Whether you're an entrepreneur or professional, learn how to maximize deductions, separate personal and business finances, and use tax-saving strategies to build wealth.
 
Episode Highlights:
The biggest tax mistakes entrepreneurs make and how to avoid them.
Why separating personal and business finances is critical for tax savings.
How to leverage tax deductions to keep more of your hard-earned money.
The importance of making quarterly estimated tax payments to avoid penalties.
How investing in a retirement plan can lower your taxable income.
Why working with a tax professional can save you thousands.
 
About our guest:
Sonia Castelan is the founder of Castelan Tax Services, dedicated to helping individuals and business owners take control of their finances. Born in Brooklyn, NY, with roots in Puebla, Mexico, she understands the financial challenges many in the BIPOC community face.  After experiencing her own financial struggles due to a lack of money conversations growing up, Sonia took it upon herself to master personal finance and break generational cycles. In 2020, she merged her corporate data analysis expertise with her passion for financial education, launching Castelan Tax Services to provide expert tax guidance and wealth-building strategies.
Her mission is simple: to demystify money, empower her community, and help others build lasting financial confidence.
Connect with Luzy
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
 
 
 

Do This To Double Your Salary With Dani Tan

Are you ready to earn what you deserve? In this episode, career and leadership coach Dani Tan shares her journey from financial struggles to career success, including how she paid off $25K in student loans, built an 800+ credit score, and negotiated her way to a $250K salary with 11 promotions in 11 years across five career pivots.
 
Dani breaks down the mindset shifts, salary negotiation strategies, and career moves that helped her secure financial stability and ultimately transition into full-time entrepreneurship. Whether you're looking to negotiate a raise, pivot industries, or take control of your finances, this episode is packed with actionable advice to help you double your salary and build a career that aligns with your goals.
 
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
 
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
 
 

How To Buy Multiple Properties With Violetta Sandoval from Money Chisme

Thinking about investing in real estate but don’t know where to start? In this episode of the Say Hola Wealth Podcast, we sit down with Violeta, real estate investor and host of the Money Chisme Podcast, to break down exactly how she went from financial struggles to owning multiple investment properties—without ever visiting them in person!
Violeta shares how she overcame cultural money beliefs, embraced debt as a wealth-building tool, and created a system to manage properties remotely while generating passive income.
Whether you're just getting started or looking to expand your real estate portfolio, this episode is packed with real strategies and mindset shifts to help you build generational wealth.
Inside This Episode, You'll Learn:
Why debt is NOT the enemy (and how to leverage it for real estate investing)
 How to buy properties in different states without being there
How to calculate cash flow and maximize rental income
The most prominent myths keeping Latinas from investing in real estate
How real estate helped Violeta fund her surrogacy journey
The step-by-step framework to start investing in real estate today
If you’re ready to build wealth through real estate and stop trading time for money, this episode is for you!
 
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
 
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
 
 

Client Success Story: How to Overcome Financial Fear & Build Wealth as a Latina Entrepreneur With Jen Lira

Are money fears holding you back from building the life and business you desire? In this episode of Say Hola Wealth, we sit down with Jen, a Latina entrepreneur who overcame deep-rooted financial fears to build a thriving business. Jen shares her journey from a scarcity mindset to financial empowerment, how she navigated the challenges of entrepreneurship and the power of investing in herself.
Listen in as we discuss:
Breaking generational money fears & limiting beliefs
The mindset shift needed for financial growth
 How Jen built multiple income streams through entrepreneurship
The importance of community & mentorship for Latina business owners
🎧 Tune in now and learn how to take control of your financial future!
Ready to accelerate your financial journey? Apply for private coaching with Luzy and learn how to build wealth through entrepreneurship & investing.
📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!
 
Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.

How To Get Approved For A Home Loan With Viri Guillen

Are you ready to buy your first home but feeling overwhelmed by the process? In this episode, Viri, a real estate broker specializing in first-time homebuyers, walks us through the mortgage approval process. Learn what lenders look for, how to avoid common mistakes, and what you can do today to make homeownership a reality.
 
About our guest:
Viri is a licensed real estate broker in Washington who specializes in first-time homebuyer education. She has a deep passion for helping families achieve the dream of homeownership by providing them with the knowledge and guidance they need to navigate the mortgage approval process. Viri is committed to making real estate more accessible for the Latino community, offering education, bilingual resources, and trusted referrals to help clients make informed decisions.
Connect with Viri on Instagram.
 
Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.
 
Connect with Luzy
Say Hola Wealth WebsiteFollow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.
 
To join the CASH LIBRE newsletter or apply for coaching, click here! 

How to Stop Hiding Online and Show Up with Confidence With Christina Olivarez

In this empowering episode of the Say Hola Wealth Podcast, Luzy King dives deep into the mindset struggles around visibility with special guest Cristina Olivares, a four-time award-winning visibility and business coach, TEDx speaker, and host of the Hustle and Socialize Conference.
 
If you’ve been hiding online, afraid to show up authentically, or struggling with imposter syndrome, this episode is for you. Cristina shares her powerful journey from feeling unseen to becoming a confident leader, offering actionable strategies to help you break through the fear of being visible.
Discover how to reframe your mindset, embrace your unique story, and show up boldly in your business to attract the opportunities and clients you deserve.
🎯 Ready to be seen, heard, and paid?
Apply to join the Say Hola Wealth Academy before doors close FEB 7th at midnight and start building wealth with confidence!
About Luzy King:
Luzy King is a 2X award-winning Latina Wealth Coach, certified trauma-informed Financial & Business Coach, and first-gen investor. Passionate about teaching women of color the wealth strategies she wishes she learned in school, Luzy is on a mission to destigmatize money conversations and empower women to build legacies through investing and entrepreneurship.
 
 

How To Take Action When You Are Not 100% Ready

Welcome back to another episode of the Say Hola Wealth Podcast!
Are you struggling with taking action because you don’t feel 100% ready? You are not alone. Many people, especially women of color, hesitate to take financial risks, invest in themselves, or start a new venture because they believe they need more knowledge, money, or time.
In this episode, Luzy King breaks down why waiting until you are 100% ready is a mindset trap that keeps you stuck. She shares her own journey of investing in herself before she felt fully prepared and how that decision transformed her life.
If you’ve been holding back on an important decision, this episode will show you how to take action when you’re not 100% ready and why imperfect action is better than no action at all.
Apply to be part of The Say Hola Wealth Academy Today!