Say Hola Wealth

The 3 Financial Truths No One Told Me In My 20's

If you've ever felt financially behind, this episode is your reminder: you're doing better than you think. Luzy shares the 3 truths about finances she wishes she knew in her 20s and how to start building wealth as a first-gen Latina.
Episode Highlights:
00:00 – Intro: Why this episode matters Luzy shares why conversations about money matter, especially for Latinas navigating adulthood and finances.
02:04 – “I’m not good with money” mindset. Where this belief comes from and how to find evidence that you are actually good with money.
05:50 – Financial confidence starts with awareness. Showing up to your job, paying your bills, and thinking about money are all signs of financial capability.
08:32 – Truth #1: Education is not the key to wealth Why traditional education opens doors, but financial education is what keeps you in the room.
12:20 – Truth #2: Loyalty doesn’t build wealth A career warning: staying loyal to a company won’t protect your finances. Learn what you should be loyal to.
16:30 – Truth #3: No one is coming to save us The myth of financial rescue—and why your future success depends on you, not outside systems.
20:08 – The power of who you surround yourself with. We are the average of the five people around us. Are your friends holding you back or pushing you forward?
24:00 – Weekly challenge & closing thoughts Luzy shares one action step to help you reflect and take control of your financial journey.
Ready to increase your net worth by $20K or more? Private coaching is now open for first-gen wealth builders who are ready to get focused, supported, and financially healthy.
 
www.sayholawealth.com/hola

Client Success Story:How I Went From Saving Every Dollar to Growing My Wealth Through Investing

In this enlightening conversation, Alana shares her transformative journey from feeling lost and anxious about money to embracing a wealthy mindset and making audacious financial moves. With the guidance of Luzy she learns the importance of self-care, spending, investing, and breaking free from limiting beliefs about money. Alana's story highlights the power of financial education and the impact of having open conversations about money, especially within marginalized communities.
 
Episode highlights:
00:00 Introduction to Alana's Journey01:48 From Existing to Thriving: Alana's Transformation03:44 Redefining the Relationship with Money06:48 Investing in Self-Care and Abundance09:35 Making Audacious Money Moves12:18 The Power of Financial Projections15:29 Breaking Money Taboos and Conversations17:13 Encouragement for Future Millionaires
 
Ready to start your financial freedom? Book a call with me today using the link below.
 
www.sayholawealth.com/hola

How My Clients Grow Their Wealth Fast (Without Hustling Harder)

In this episode of The Say Hola Wealth Podcast, Luzy King shares how one first-gen Latina went from feeling stuck and unsafe around money to confident and financially secure.
Through the Say Hola Wealth Academy, she learned to understand her money, release family-limiting beliefs, and grow her wealth — fast, but without burnout. She calls this journey “the best investment I’ve ever made.”
 
🎧 Tune in to learn:
How to identify and release family money beliefs
Why safety and support are key to building wealth
What growing your wealth “fast” really means — sustainably and joyfully
How The Say Hola Wealth Academy helps first-gen Latinas transform their financial lives
Ready to build wealth with clarity, confidence, and community?
Apply to be part of our membership program today at sayholawealth.com/academy

How to Work With A Multicultural Marketing Agency With Tatiana Bolaños

In this engaging conversation, Tatiana Bolanos shares her inspiring journey from being one of the youngest Latinas to sign with Sony Music to founding the Lilac Agency, a thriving talent management firm. She discusses the significance of the creator economy, the unique strengths of her agency, and practical steps for creators to work with brands.
Episode Highlights:
00:00 From Music to Management: Tatiana's Journey
03:16 The Creator Economy: Understanding Its Impact
05:59 Building a Community: The Unique Strengths of Lilac Agency
08:50 Practical Steps for Creators: Working with Brands
11:35 Challenges in the Creator Space: Dismantling Barriers
15:36 The Importance of Speaking Up: Creators and Advocacy
18:27 Long-Term Opportunities: Beyond Brand Deals
20:57 Navigating Growth: When to Seek Management
23:56 Balancing a 9 to 5 with Content Creation
25:47 Defining Wealth: Freedom and Beyond
About our guest Tatiana:
Tatiana Bolaños got her start in Mexico's mariachi music scene, becoming the youngest artist ever signed to Sony Records at just six years old, even sharing the stage with Mexican singing legend Vicente Fernández (see image attached). Today, she is the founder and CEO of The Lilac Agency, a $4 million talent management agency representing some of the internet's biggest creators. Tatiana has built a safe, intentional space for BIPOC and women of color creators in an industry where they're often overlooked, proving that cultural power and visibility coexist at a large scale.
Connect with Tatiana on Instagram.
 
Want to stay in the loop with wealth-building tips and behind-the-scenes insights?
Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸 Let’s build wealth juntas, Luzy

How Saying Yes Helped Martha Invest, Get Her Student Loans Forgiven, and Take Control of Her Financial Future

In this episode of the Say Hola Wealth Podcast, Luzy interviews her client, Martha Elizabeth González, a Latina who shares her inspiring journey to financial independence. From navigating life as an immigrant and pursuing higher education to overcoming the weight of student loans, Martha opens up about her money fears, mindset shifts, and the importance of cultural identity in financial conversations.
Her recent achievement of student loan forgiveness marks a powerful milestone in her wealth journey.
✨ Tune in for an empowering conversation on:
00:00 Introduction to Martha's Journey
02:50 Navigating Cultural and Educational Challenges
05:43 Financial Struggles and Student Loans
08:34 Overcoming Fears and Mindset Shifts
11:09 Transforming Debt into Wealth
14:01 Future Financial Vision and Investments
17:00 Celebrating Financial Accomplishments Ready to increase your net worth by $20K or more?
Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing. ✨ If you’re ready to rewrite your money story and step into your financial power, this is for you. Join today at https://sayholawealth.com/academy ✨ Enjoyed this episode? Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.
💌 Want more behind-the-scenes insights and exclusive convos? Join our Cash Libre Newsletter at https://sayholawealth.com 
where we keep it real about building wealth, purpose, and legacy.
 
💸 Let's Build Wealth Juntas, Luzy

Permission to Evolve: Stop Waiting and Start Building the Life You Want

In this episode of the Say Hola Wealth Podcast, Luzy King opens up about the mindset shifts that transformed her financial journey—from $220,000 in combined student loan debt to becoming an angel investor in three Latina-owned businesses.
You’ll learn:
Why waiting for the “perfect time” to act is costing you money and peace of mind
How limiting beliefs hide beneath the surface and quietly sabotage your goals
Why another certification or book won’t move the needle on your financial independence
The mindset shift that turned fear into financial empowerment
How accountability and coaching can fast-track your freedom and income growth
✨ Ready to stop waiting and start building the life you know you’re meant for? I’m opening 5 private coaching spots starting this October.
Book your call now through the link in the show notes and claim your spot today!

How to Build Wealth as a Solopreneur by Knowing Your Numbers With Aminder Mann, Sequioa CPA

In this conversation, Luzy and Aminder explore the journey of becoming a CPA, the importance of understanding personal and business finances, and debunk common myths surrounding accounting. Aminder shares insights on the significance of categorizing expenses, the necessity of paying oneself as an entrepreneur, and the personal growth that comes with entrepreneurship.
Episode Highlights:
00:00 Introduction to the Journey of a CPA
02:42 Understanding Personal and Business Finances
05:35 Debunking Accounting Myths
08:32 The Importance of Categorizing Expenses
11:22 Paying Yourself as an Entrepreneur
14:21 Personal Growth Through Entrepreneurship
17:16 Cultural Perspectives on Money Management
20:07 Building a Business and Client Relationships
22:46 Advice for Entrepreneurs on Financial Management
25:28 Defining Wealth and Closing Thoughts
🚀 Ready to launch your project or business idea in 90 days or less? Apply now to join the Jefas y Wealth Mastermind, a high-impact space for bold mujeres ready to turn their vision into action with strategy, support, and comunidad.
Spots are limited, so don’t wait! https://sayholawealth.com/jefas-wealth/ ✨
Enjoyed this episode? Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.
💌 Want more behind-the-scenes insights and exclusive convos? Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy.
💸 Let's Build Wealth Juntas, Luzy
 
P.S. My affiliate link for QuickBooks supports my work, like providing this free podcast for you! 

Branding & Money: How Storytelling Builds Confidence, Visibility, and Wealth

In this episode, Camila shares her journey as a brand photographer and videographer, emphasizing the importance of storytelling and authenticity in branding. She discusses her evolution from a corporate job to entrepreneurship, the significance of personal branding, and how she helps clients build confidence and visibility. Epidose highlights:00:00 The Evolution of Camila's Brand07:10 Understanding Branding Beyond Aesthetics09:33 The Process of Building Client Confidence11:38 Traveling as a Creative Entrepreneur14:23 Debunking Branding Myths16:37 Navigating Visibility as a Marginalized Person19:23 Investing in Personal Branding20:11 Camila's Pricing and Offerings22:13 The Meaning Behind 'Industry Outliers'25:55 Future Goals and Financial Aspirations28:59 Connecting with Camila and Her Offers
Connect with Camila on Instagram
 
Ready to increase your net worth by $20K or more?Private coaching is now open for first-gen wealth builders who are ready to get focused, supported, and financially empowered.For six months, you’ll work 1:1 with me to rewrite your money story and build real, sustainable wealth through:💼 Salary negotiations🔁 Career pivots🧠 Mindset coaching📈 Smart investing strategies tailored to your goals✨ If you’re craving a personalized path to financial freedom and want a coach who understands your journey — this is for you.Spots are limited to ensure high-touch support.Apply now to get started: https://sayholawealth.com/financial-coaching/Want to stay in the loop with wealth-building tips and behind-the-scenes insights?Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸Let’s build wealth juntas,Luzy

How Pabel Became a Tech Founder to Support Latino Mental Health

In this conversation, Luzy and Pabel Martinez discuss the intersection of mental health and entrepreneurship, with a particular focus on the challenges faced by Latino founders in the tech industry. Pabel shares his journey from working in big tech to launching a mental health app, emphasizing the importance of authenticity, overcoming limiting beliefs, and the unique challenges of being a non-technical founder. Episode Highlights:00:00 Introduction to Mental Health and Entrepreneurship00:08 Pabel's Journey: From Tech to Mental Health04:50 Navigating Doubts as a Non-Technical Founder08:56 The Importance of Authenticity in Professionalism13:22 Understanding Limiting Beliefs16:28 Seeking Opportunities and Funding for Growth22:41 Conclusion: The Future of Mental Health and WealthAbout Our Guest: Pabel Martinez
Pabel is the founder of Plurawl. Plurawl is a mobile app that uses AI to help identify/ overcome your limiting beliefs, such as when you jump to conclusions.
Connect with Pabel on Instagram.
🚀 Ready to launch your project or business idea in 90 days or less?Apply now to join the Jefas y Wealth Mastermind — a high-impact space for bold mujeres ready to turn their vision into action with strategy, support, and comunidad.Spots are limited, so don’t wait!https://sayholawealth.com/jefas-wealth/✨ Enjoyed this episode?Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.💌 Want more behind-the-scenes insights and exclusive convos?Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸Let's Build Wealth Juntas,LuzyP.S🎧 Enjoyed this episode? You might also like:
How Viri Created A Multiple Six-Figure Consulting Business
 

How to Authentically Market to Latinos: Insights from Ashley Rivera Mercado of Mujeres in Marketing

In this episode, we delve into the intricate world of cultural challenges in marketing. Join us as we explore how brands can effectively navigate diverse cultural landscapes to create authentic connections with their audiences.
Our expert guests, Ashley Rivera, share real-world examples and strategies for overcoming cultural barriers, ensuring your marketing efforts resonate globally. Don't forget to subscribe, like & share!
🚀 Ready to launch your project or business idea in 90 days or less? Apply now to join the Jefas y Wealth Mastermind — a high-impact space for bold mujeres ready to turn their vision into action with strategy, support, and comunidad. Spots are limited, so don’t wait!
https://sayholawealth.com/jefas-wealth/ ✨ Enjoyed this episode?
Don’t forget to subscribe to the podcast,  leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.
 
💌 Want more behind-the-scenes insights and exclusive convos? Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸
 
Let's Build Wealth Juntas, Luzy